According to a recent survey of parents, the Kids’ Healthy Mouths campaign is making a direct impact on the oral health of American children.
More than 50 percent of those surveyed reported seeing or hearing a campaign public service announcement and more parents reported that their children brush their teeth twice a day.
Fifty-five percent of English-speaking parents and 77 percent of Spanish-speaking parents said that their children brush twice a day, up from 48 percent and 69 percent respectively in 2012.
More kids are brushing for two minutes each time as well, with 64 percent of English-speaking parents and 77 percent of Spanish-speaking parents reporting their children brushing the correct amount of time, up from 60 percent and 69 percent.
The campaign features TV, radio, print, and outdoor ads that encourage kids to brush their teeth twice a day for two minutes each time and reach out to parents to support this healthy behavior.
The campaign website, 2min2x.org, has received more than 1.3 million visitors since its launch in 2012. In the upcoming months, the campaign will launch a mobile game app and a national in-school oral health education program.
OHA is proud to be a member of the Partnership for Healthy Mouths, Healthy Lives coalition, which launched the Kids’ Healthy Mouths campaign together with the Ad Council, and is proud of the groundbreaking work the campaign is doing for oral health for America’s children.
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This post was originally published by Oral Health America.